Communications & Sustainability
While taking first steps in motorsport report, broadening duties in communications was self-evident. In an attempt to follow a ‘gut-feeling’ to work on projects that embraces a sustainable, but cool, future; there was no doubt in joining Formula Zero in 2008, world’s first zero emission championship with hydrogen electric vehicles. Unfortunately that project was way ahead of its time.
When being asked to move to Berlin to set-up the press and communications department for City Challenge GmbH, there was no hesitation. While organising city centre races and other entertainment, like the 2012 Baku City Challenge, the German company has the ambition to organise a zero emission championship.
However, new cool (green themed) projects like 80 Day Race came along too, where communications is key to spread stories and believes. That’s inspiring!